PROTAGONIST
Charlotte, NC
SERVICES PROVIDED
MARKET RESEARCH & DISCOVERY | F&B STRATEGY & MASTERPLANNING | concept development f&b execution | NAMING & VISUAL IDENTITY BY BRAND BUREAU
The Clubhouse is a stylish destination for contemporary beer-drinking experiences, where in-the-know enthusiasts and curious locals share their knowledge and passion for beer.
With our client’s vision as our guide, we seized the opportunity to construct this brand and hospitality experience from the foundation. Once we outlined the brand’s mission, which revolves around nurturing enriched communities inspired by the art of brewing, beer consumption, and its culture, we settled on the name “Protagonist.” Our creative journey led us to craft a playful visual identity. Moreover, we curated an unparalleled taproom experience, complete with regional delicacies and innovative beer cocktails
